Project Overview
SEO Investment: 6 Months of Organic Optimization
Organic Traffic Growth: +185%
Keyword Rankings: 1 for “Tennis Racquets” and related search terms
Ranking Achievement: Top 3 for all High-Competition Keywords
Industry: eCommerce (Sports Equipment)
Budget: £8,000.00
Introduction:
When a sports equipment retailer wanted to dominate search rankings in the highly competitive U.S. market, they turned to Next Noor for an organic SEO strategy that could deliver measurable results. Their goal was simple, to appear on top of Google USA for their most profitable keywords, including “tennis racquets,” “used tennis racquets,” “golf and tennis store,” “junior tennis racquets,” and “racquets tennis.”
In just six months, the brand achieved #1 rankings for multiple keywords and secured top-three positions across its core product categories, driving a surge in organic traffic and conversions.
The Challenge
The client faced intense competition in the sports eCommerce sector. Established brands with higher domain authority and long-standing SEO presence dominated Google’s top results. Paid ads offered limited long-term ROI, and organic visibility was stagnant.
The primary challenge was to break through a saturated market, outperform high-authority competitors, and claim top organic positions for keywords that directly influenced purchasing decisions.
The brand needed an SEO strategy that was sustainable, data-driven, and results-oriented built to capture traffic, increase conversions, and establish a strong digital footprint in the U.S. market.
Building the SEO Strategy
Next Noor developed a three-stage SEO roadmap designed to maximize both visibility and conversions:
1. In-Depth Keyword and Market Analysis
Our team performed comprehensive keyword research to uncover search phrases with high intent and measurable ROI potential. Focus keywords included “tennis racquets” and “used tennis racquets,” both with high search volumes and transactional relevance.
2. Technical SEO and On-Page Optimization
The website was optimized for speed, mobile responsiveness, and structured data. Each landing page was re-engineered with descriptive headings, optimized metadata, and enhanced product schema. Internal linking was strategically implemented to guide both users and search engines through the site seamlessly.
3. Content and Authority Building
To outrank larger competitors, we focused on creating content clusters around core topics such as junior racquets and golf accessories, supported by educational blogs and buying guides.
In parallel, our outreach team built high-quality backlinks from sports publications, eCommerce blogs, and niche communities, increasing the site’s authority and credibility.
This holistic strategy ensured consistent growth across traffic, engagement, and conversion metrics.
The Results of Six Months of SEO
The impact was clear and measurable:
#1 Google ranking for primary keyword “Tennis Racquets”
Top 3 positions for all other high-competition target terms
185% increase in organic website traffic
Significant rise in conversion rates and online sales
The campaign proved that strategic SEO, when executed with precision, can deliver dominance in even the most competitive niches.
Within just half a year, the client’s brand visibility surged — with thousands of new users discovering their products organically every month.
your project into a success story.