Project Overview
Industry: Beauty & Cosmetics (Luxury Skincare)
Location: London, UK
Service Category: Influencer Marketing Strategy + Full-Stack Branding & Marketing Collateral
Project Duration: 2 Weeks for brand collateral, 6 Months campaign execution
Introduction:
Luméa Skincare is a luxury eco-conscious brand that combines science and sustainability. While its offline reputation was strong, the digital presence was stagnant. Engagement was low, social followers were not increasing, and paid campaigns were not generating returns.
Next Noor partnered with Luméa to design an influencer marketing campaign that combined data insights, creative storytelling, and influencer partnerships aligned with the brand’s values. The result was a remarkable turnaround. Within six months, Luméa achieved a 205% increase in engagement, 71% growth in followers, and a 4.1x return on ad spend. More importantly, Luméa built an active online community and attracted new customers who connected with its mission.
The Challenge
Great Products, Quiet Feeds
Luméa Skincare launched with everything a premium beauty brand needs: vegan and cruelty-free products, recyclable packaging, and award-winning formulas. Yet online, the brand struggled.
Despite consistent posting, their engagement rate was stuck at two percent. Their target audience in London’s premium districts such as Mayfair and Canary Wharf was not engaging. Younger customers in Shoreditch and Kensington, who drive many beauty trends, were not aware of the brand at all. Previous campaigns used static product visuals that lacked personality.
Most concerning was the lack of measurable return on ad spend. Without proof of ROI, the leadership team was hesitant to scale digital efforts further.
Our Solution: Authentic Stories with AI Precision
Audience Insights
We began with AI-powered social listening to map Luméa’s potential customers. Women aged 21 to 35 were identified as the primary audience. They were professionals, eco-conscious, and willing to invest in sustainable beauty. A secondary audience of men aged 25 to 40 was also growing, with a rising interest in skincare and wellness.
Influencer Selection
Rather than focus on vanity metrics, we selected influencers who already had genuine conversations with their followers. Macro-influencers provided reach while micro-influencers generated trust and conversions. Each was vetted for demographic fit, engagement rates above four percent, and alignment with Luméa’s sustainability values.
Creative Concept: Your Glow, Your Story
The campaign theme “Your Glow, Your Story” encouraged influencers to show how Luméa products fit naturally into their lives. This approach created authentic storytelling instead of scripted product placement. Content included daily skincare routines, unboxing videos that highlighted sustainable packaging, and live sessions where influencers answered questions directly from followers.
Platform Strategy
We tailored the campaign across three platforms. Instagram was used for aesthetic tutorials and reels. TikTok provided trend-driven content supported by the hashtag #GlowWithLuméa. LinkedIn gave Luméa a professional space to highlight its corporate sustainability initiatives.
Execution and Optimisation
The campaign launched after two weeks of preparation that included influencer onboarding and content planning. In the first month, influencers posted unboxings, skincare routines, and lifestyle integrations. Next Noor amplified the highest-performing posts with paid social campaigns and tracked every click and conversion with AI-powered analytics.
By the third month, micro-influencers were driving the strongest conversion rates, so we shifted more budget to them while continuing to scale reach with macro influencers. This agile approach ensured maximum ROI.
The Results
Within just six months, Luméa Skincare experienced a remarkable transformation. The brand’s engagement grew by 205 percent, its follower base expanded by 71 percent, and website traffic from social platforms rose by 118 percent. Most importantly, these efforts delivered a strong 4.1x return on ad spend, proving that influencer marketing with Next Noor was not only effective in building community but also in driving measurable business growth.
Integrated Services
Next Noor combined influencer marketing with
SEO services
for discoverability,
social media marketing
for amplification,
content marketing
for storytelling,
AI automation
for real-time optimisation, and
lead generation
to convert engagement into revenue.
External Validation
According to HubSpot, 92 percent of marketers find influencer marketing effective. Influencer Marketing Hub reports that brands earn £5.20 for every £1 invested. Hootsuite confirms that influencer-led campaigns outperform brand-only content. Statista estimates that influencer marketing exceeded £18 billion in 2024.
Result
Luméa Skincare’s partnership with Next Noor demonstrates the power of influencer marketing when it is guided by data, authenticity, and creativity. By focusing on real stories and measurable performance, we helped Luméa grow not just numbers, but loyal communities who believe in the brand.
your project into a success story.