Project Overview
SEO Investment: 12 Months of Organic Optimization
Revenue Generated: $683,688
Online Store Sessions: 150,081
Conversion Rate: 7.26%
Ranking Achievement: #1 for “Buy Amanita Muscaria USA”
Introduction:
When a business operates in a restricted niche, traditional advertising channels are often unavailable. Our client, a brand in the Amanita mushroom industry, faced exactly this challenge. Platforms such as Google Ads and Meta do not allow paid promotion of their products. Instead of relying on ads, the entire growth strategy was built on search engine optimization. The results over twelve months speak for themselves. The brand generated $683,688 in sales entirely through organic search and established a strong position in a highly competitive market.
The Challenge
The biggest challenge for this client was visibility. With strict advertising restrictions in place, the business had no way to reach its target audience through sponsored campaigns. At the same time, the industry was becoming increasingly competitive as more wellness and herbal supplement brands entered the space. The client needed a sustainable strategy that could drive consistent revenue without relying on paid promotion. The only way forward was to dominate organic search results.
Building the SEO Strategy
The foundation of the campaign began with deep keyword research. It was important to identify search terms that reflected buying intent rather than general curiosity. Keywords such as “Buy Amanita Muscaria USA” became the focus because they connected directly with consumers ready to make a purchase. By targeting product pages, collections, and informative blogs, the brand was able to capture interest at every stage of the customer journey.
Once the content plan was established, the next step was optimization. Each landing page was carefully structured with descriptive headings, clear product information, and keyword-rich metadata. Technical adjustments were made to improve site speed and mobile usability, both of which are critical ranking factors for Google. Internal linking between related pages ensured that search engines understood the relevance and authority of the site.
The third area of focus was building trust and authority. Since the brand was competing with larger, more established websites, it was essential to strengthen its domain profile. Backlinks from niche communities, wellness blogs, and mushroom-related resources helped the site gain recognition in search results. Over time, this authority translated into higher rankings and greater visibility.
The Results of Twelve Months of SEO
The impact of this strategy became clear as the numbers grew month after month. The business recorded $683,688 in total sales over twelve months. The majority of this came directly from the online store, which accounted for $678,200. Compared to the previous year, this represented a 13 percent increase. The steady growth confirmed that SEO was not only attracting traffic but also driving revenue.
Keyword rankings improved dramatically. The brand achieved the number one position for the highly competitive term “Buy Amanita Muscaria USA.” Other related keywords also moved onto the first page of Google, creating a steady flow of qualified visitors who were actively searching for these products. This success established the brand as a leader in its niche.
Traffic also saw a clear increase. The website recorded more than 150,000 sessions from September 2022 to August 2023, a 12 percent rise compared to the previous period. Direct visits were strong, but organic search became the second-largest source of traffic. This highlighted the growing role of SEO in building awareness and generating customers who may not have otherwise discovered the brand.
Conversion rates added further proof of the strategy’s effectiveness. With a conversion rate of 7.26 percent, the quality of traffic matched the intent of buyers. More than seventeen thousand sessions reached checkout, and nearly eleven thousand resulted in completed purchases. These figures demonstrate that SEO did not just bring visitors but also converted them into paying customers.
Why SEO Matters in Restricted Niches
This case study demonstrates the power of SEO for businesses that cannot rely on paid advertising. When ads are not an option, organic search becomes the most reliable way to connect with potential customers. By focusing on buyer intent, optimizing for visibility, and building authority over time, businesses can achieve sustainable growth even in regulated markets.
For industries such as herbal supplements, CBD, functional mushrooms, and alternative wellness products, SEO is more than just a marketing tactic. It is the foundation of long-term survival. Paid ads may bring short-term results in other sectors, but when they are not available, search optimization becomes the only path to consistent sales.
How Next Noor Helps Businesses Grow
At Next Noor we work with brands across multiple industries, including those that face restrictions in advertising. Our team specializes in creating SEO strategies that focus on measurable growth. We provide full audits, keyword research, content planning, technical improvements, and authority building. Every strategy is designed to align with the goals of the client while delivering visible results in traffic, leads, and revenue.
Our work with the Amanita mushroom brand proves that a well-executed SEO plan can generate six figures in sales in less than a year. It also shows that businesses do not have to depend on paid ads to succeed online. With patience and a data-driven approach, SEO alone can transform visibility and performance.
The journey of this Amanita mushroom brand highlights what is possible when SEO is treated as a primary growth channel. Starting from limited visibility, the business now ranks at the top of Google for its most valuable keywords. The result was $683,688 in sales over twelve months, a conversion rate of more than seven percent, and sustainable growth in a restricted niche.
For any business operating in a competitive or regulated market, the lesson is clear. SEO is not just a support tool but a complete growth engine. At Next Noor we are committed to delivering similar success for brands across the UK, USA, and beyond. If you want to scale your business through organic search, we can help you achieve results that last.
your project into a success story.