Project Overview
Social Marketing Optimization for Industrial Solutions Brand
Budget Range: $800–$1,000
Project Duration: 1–3 Months
Industry: Industrial Construction
Introduction:
Coppen.de, a leading provider of innovative industrial solutions, wanted to expand its brand presence and engage decision-makers across multiple platforms. The main goal was to boost visibility, drive targeted traffic, and increase lead generation through strategic social marketing campaigns.
Working closely with the Coppen.de team, I developed a performance-driven marketing strategy designed to amplify their digital footprint, nurture engagement, and convert relevant audiences into qualified leads.
The Challenge
The industrial construction sector has limited organic engagement potential due to its niche audience. Coppen.de needed to cut through this barrier by reaching technical professionals and procurement heads in a cost-effective and measurable way.
Challenges included:
Narrow B2B audience reach on traditional social channels
Low engagement rates on existing content
Limited first-party data for remarketing
The Strategy
To address these challenges, I implemented a multi-channel marketing strategy across LinkedIn, Meta, and Twitter, utilizing both interest-based targeting and first-party remarketing data.
Key actions included:
Crafting targeted ad creatives aligned with Coppen.de’s industrial innovation theme
Building segmented custom audiences based on job roles and interests
Executing retargeting campaigns to re-engage past visitors and high-intent users
Tracking performance metrics using conversion tags and analytics dashboards
Optimizing ad copy and visuals weekly for better CTR and engagement
The Results
Performance Highlights:
Website Traffic: +46% increase within three months
Lead Generation: 2.5x improvement compared to previous quarter
Engagement Rate: +31% growth across all active platforms
ROI: Achieved cost-efficiency within the set $1,000 budget range
The campaigns successfully elevated Coppen.de’s brand presence, improving both awareness and conversions in the industrial construction sector.
Conclusion
Through strategic targeting, creative optimization, and data-backed decision-making, Coppen.de achieved measurable digital growth. This project showcased how precision marketing and audience intelligence can transform engagement outcomes even within niche B2B industries.
your project into a success story.