London’s most effective growth happens where strategy, creative and data meet. Next Noor is a PPC agency in London that builds and scales paid media programs for corporates, enterprises, and high-growth brands. We plan, launch, and optimise campaigns across Google Ads, Meta, LinkedIn, TikTok, YouTube, Display, Remarketing, and Shopping to turn ad spend into revenue you can forecast. If you need an experienced PPC company in the UK that will treat your budget like its own, you are in the right place.
Why London businesses choose Next Noor
You want predictable pipeline, not vanity clicks. We set commercial targets first, then structure campaigns around the way your buyers actually search and decide. Your account is managed by senior strategists who have run complex accounts across hospitality, education, healthcare, legal, retail, eCommerce, and B2B. Every move is measured with proper tracking, consent-aware analytics, and reporting your board can trust. You get transparent workflows, fast iteration, and a testing cadence that keeps results moving in the right direction.
Explore our Services to see how PPC plugs into your full growth plan, and visit the SEO Agency London page to understand how we combine paid and organic for compounding results.
What you get with our PPC management
We start with an audit of your current setup, your analytics stack, and your conversion model. If you are new to PPC, we build from zero with a clean structure. If you already run ads, we rebuild what is not serving you and keep what is working. The plan covers audience strategy, search intent mapping, ad and creative direction, landing pages, measurement, and a realistic budget model. Once live, we manage the account daily and report weekly with clear recommendations.
You will see continual work on queries, negatives, audience segments, creative testing, and landing page improvements. We protect your brand with strict naming, change logs, and controlled testing so you always know what changed and why. The work is senior-led, not handed off to generic execution.
Platforms and formats we run for London clients
Google Search and Performance Max
We plan a structure that captures core intent and protects brand terms while discovering new demand. We use match types and query rules to balance reach and control, with a clear plan for negatives. Performance Max is used where it can add incremental conversions without cannibalising high intent search. We keep transparency by segmenting PMax for meaningful reporting.
Google Shopping and Feed Management
For retail and eCommerce, we fix the feed first. Titles, attributes, and product grouping are aligned with search behaviour and profit margin, not guesswork. We use seasonality adjustments, promotions, and audience signals to lift ROAS while protecting contribution margin.
YouTube, Display, and Discovery
Upper-funnel formats build reach, but the goal is still revenue. We create audience frameworks around category entry points, then measure assisted conversions with clean UTMs and view-through controls. Creative is designed for mobile attention and quick understanding, which keeps CPVs efficient and fills retargeting pools with quality traffic.
Meta Ads for conversion and scale
On Meta, we focus on clean account structure, creative variety, and broad audiences guided by robust signals. We align creative with the job your product does for the user, then let the algorithm find efficient pockets while we refine spend to the winners.
LinkedIn Ads for high value B2B
Target senior roles, buying committees, and named accounts with copy and offers that match their stage in the cycle. We bind awareness and lead generation with tight exclusions and CRM feedback, so sales only sees qualified leads.
TikTok Ads for attention and intent creation
We build short creative that looks native, moves fast, and sells the next step, then use retargeting to convert the attention you have already paid for across platforms.
Remarketing and advanced audience strategy
We run consent-aware remarketing that respects privacy while picking up high intent users. Our approach uses time windows, page depth, product views, and predictive signals so the right people see the right message at the right time.
Measurement and governance
We implement GA4 with server-side or enhanced tracking as appropriate, configure conversion events per channel, and set up clean dashboards. Our approach follows the spirit of UK guidance on data protection, which keeps your brand safe while you grow. We are happy to coordinate with your legal and compliance teams.
How we build PPC that compounds
Great PPC is a process. We run a cycle that collects data, acts on it, and keeps learning. First, we shape demand capture through search and shopping. Next, we build creative and social that grow new demand. Then, we close the loop with remarketing and landing page optimisation. Over time, your cost per lead falls, your conversion rate rises, and your forecast becomes more reliable. This is how we move from short-term campaigns to a long-term acquisition engine.
Industry solutions for London
Hospitality and fine dining
Hotels and restaurants in London fight for share in peak seasons and need occupancy or covers when the calendar dips. We use location and intent signals to fill high value dates, then shift budget to events traffic and private dining when it pays better. Your paid search and social work together to win local intent like afternoon tea near me or best tasting menu in Mayfair while remarketing nudges browsers to book.
Education and student recruitment
Universities and colleges need volume without losing quality. We map keywords and creative to each program and study level, then filter with geo, exclusions, and intake dates. CRM integration lets us see which campaigns produce applicants who enroll. Your PPC budget stops paying for noise and starts paying for students who succeed.
Healthcare and private clinics
Privacy, trust, and availability decide the booking. We build ad copy that answers real concerns and direct users to landing pages with clear next steps. Search, local, and remarketing work together so patients find your clinic when they need it. Measurement respects consent while still giving you clarity on which treatments and locations drive revenue.
Legal and professional services
Searchers want the right expertise, in the right area, at the right price. We segment campaigns by service and location, then pair strong copy with authority signals like case types and accreditations. Intake routing and call tracking show which keywords produce qualified consultations so you can invest with confidence.
Retail and eCommerce
Margin matters as much as ROAS. We group products by profit, seasonality, and inventory, then let Shopping and Performance Max hunt for scale. Landing pages focus on speed, trust, and checkout friction. We connect to your merchandising and price strategy so ads never push what you cannot supply.
B2B tech and enterprise services
Your buyer journey is long, but PPC can shorten it. LinkedIn and Google build awareness around the pain you solve, while gated content and live demos capture details that sales can use. We keep forms short, lead quality high, and handoffs clean so your pipeline grows with meetings that matter.
What makes our PPC services different
Strategy first, channels second
We choose channels based on the job to be done, not trend cycles. Search and Shopping capture intent, social creates demand, and remarketing converts. The mix is yours, not a template.
Creative that sells
We design concepts that speak to the moment your buyer is in. The hook lands fast, the message is clear, and the next step is easy. This makes the algorithm work for you, not against you.
Measurement you can defend
Boards and finance teams need proof. We build dashboards that withstand scrutiny, then meet with you regularly to turn numbers into next steps.
Scale with control
We grow budgets when the data supports it. Safeguards keep CAC stable while we scale. You never wonder what changed or where the money went.
Our PPC process in London, step by step
We start with discovery and an account audit that clarifies your commercial targets and the metrics that matter. We align on budgets, markets, and the shape of your buyer journey. We set up tracking and consent, then build a clean campaign structure that matches search intent and audience segments. Ad copy and creative are written for clarity and speed. Landing pages are tuned for message match, speed, and conversion. Once live, we move into weekly optimisation and monthly strategic reviews. Over time, we add creative angles, expand winners, and remove waste so every quarter looks stronger than the last.
- All
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Pricing and engagement models
Every organisation is different, so we match the model to your structure. You can hire us as your retained PPC agency for complete management, bring us in for a rebuild and handback, or use a hybrid approach where we mentor your in-house team while managing the highest impact campaigns. White label PPC is available for selected partners in the UK who need senior support without adding headcount.
FAQ
How quickly will we see results?
Search campaigns can deliver early signals within days, but meaningful results usually firm up across the first four to eight weeks as data stabilises, creative rotates, and landing pages are tuned. We agree on milestones before launch so you can judge progress with confidence.
What budget should we start with?
It depends on your market, CPCs, and conversion value. We model this with you before launch so budgets are shaped by maths, not guesswork. Retail and eCommerce budgets often start at a level that can fund at least three to five meaningful tests per month. B2B and high ticket services may set a higher baseline to gather data quickly.
Do you cover all of the UK or only London?
We are a PPC agency in London serving clients across the UK and international markets. Targeting is tailored to your territories and languages.
Can you work with our in-house team?
Yes. We regularly coach internal teams, set standards, and share playbooks so your capability grows while we deliver results.
How do you measure success?
We track conversions that match your business model, not just clicks or time on page. That can include booked consultations, qualified leads, applications, or revenue. We use GA4, clean UTMs, and ad platform conversions, then reconcile where it matters.
Are you compliant with UK data rules?
Yes. We configure consent and tracking with your legal and IT teams, keep your data secure, and provide documentation of the setup. Your brand reputation stays protected while your campaigns scale.
your project into a success story. Just schedule a meet or contact us!